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C-Store Mastery by Dallas Super Store

Free Appliances and Equipment Commonly Provided by Beverage Companies & Vendors to Convenience Stores

by Salim Rajani 26 Mar 2025

1. Beverage Companies (Coca-Cola, Pepsi, Dr Pepper, Red Bull, Monster)

Common Free Equipment:

  • Refrigerated Coolers / Display Fridges:
    • Branded Coca-Cola, Pepsi, Dr Pepper, Monster energy coolers
    • Typically placed at front, near checkout, or beverage section
  • Fountain Drink Dispensers:
    • Multi-flavor soda dispensers
    • Includes ice bin and water lines
  • Ice Bins / Ice Merchandisers:
    • For outdoor bagged ice sales (depends on sales volume)
  • Promotional Materials:
    • Branded shelves, racks, menu boards, signage

Conditions:

  • Must stock only their products in the equipment
  • Sales volume targets may apply
  • Contract duration (1-3 years typical)

https://www.cokesolutions.com/equipment/index.html

https://www.pepsicopartners.com/pepsico/en/USD/equipment

2. Snack and Chip Companies (Frito-Lay, Hostess, Little Debbie)

Free Equipment / Displays:

  • Wire racks, chip display stands
  • End-cap displays for snacks
  • Bakery racks (for pastries, cakes)
  • Shelving for seasonal promotions

3. Ice Cream / Frozen Treat Vendors (Blue Bell, Nestle, Good Humor)

Provided Equipment:

  • Glass-top freezers with branding
  • Novelty ice cream freezers
  • POS signage and menu boards

4. Coffee & Hot Beverage Vendors (Folgers, Bunn, Local Roasters)

Common Free Equipment:

  • Coffee Brewers / Airpot Stations
  • Cappuccino / Hot Chocolate Machines
  • Thermal pots and condiment counters

Vendor Requirements:

  • Minimum coffee purchases per month
  • Exclusive use of their coffee products

5. Lottery and ATM Vendors

  • Lotto Machines and digital signage (state-provided)
  • ATM Machines:
    • Often free with revenue share agreement (vendor collects surcharge)

6. General Terms & Conditions to Expect:

  • Volume Commitment: Minimum monthly or yearly sales
  • Brand Exclusivity: No competitor brands in that equipment
  • Service / Maintenance: Usually included but limited
  • Contract Length: 1-5 years

7. Pro Tip for Store Owners:

  • Negotiate placement fees if you have high-traffic volume
  • Regularly review contracts to ensure terms are still beneficial
  • Request upgraded or new equipment every 3-5 years

 

Contact Us if you need help:

Name: Salim Rajani

Lets work together. Shop now at www.dallassuperstore.com,

Phone: 8179185696, Contact Us

Distributor of Appliances and Equipments to the C-Store, Liquor Store, Restaurants & Grocery Stores. 

 

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